Digital Product Ideas for Veterinary Professionals: Real Examples & How You Can Get Started
Apr 10, 2025
If you're a veterinary professional dreaming of more freedom, flexibility, and income beyond the clinic walls, you're not alone. The good news? You can take your knowledge and turn it into digital products that serve both pet owners and fellow professionals—without trading more of your time for money.
And the best part? Vet pros just like you are already doing this successfully.
Here’s a breakdown of different types of digital products you can create—plus real examples to inspire your next move.
1. Ebooks & Guides
These are perfect for both pet owners and professionals. Think of them as digital handbooks filled with your expert advice and experience.
For Pet Owners:
- A guide on post-op care for dogs after cruciate surgery
- A senior pet wellness ebook
For Vet Pros:
- A rehabilitation protocol guide
- A business startup checklist for new rehab therapists
Example: Dr. Megan Kelly (yep, that’s me!) created downloadable PDFs and guides for both pet owners and rehab professionals on topics like holistic treatments for canine OA and environmental changes to help arthritic dogs.
2. Online Courses
Online courses are perfect if you love teaching and want to help others get results from your knowledge—without needing to be there live.
For Pet Owners:
- Pet massage for beginners
- How to prepare your horse for competition season
For Veterinary Professionals:
- Business or marketing training
- Continuing education on niche rehab topics
Example: Pet owners guide to massage, which I created and sold online
3. Workbooks, Templates & Checklists
Low-ticket but high-value, these are ideal for both professionals and pet parents looking for easy wins and practical support.
Ideas include:
- Client handout templates
- Social media calendar or caption templates for vet clinics
- Recovery tracking worksheets
- Acupressure point tracking charts
Example: Many vet rehabbers in our community are creating downloadable resources—and yes, they’re getting paid for them too!
4. Printable Pet Owner Resources
These are fun, helpful, and easy to create—and people love them!
Ideas include:
- Pet health journals
- Mobility scorecards
- Puppy milestone charts
- Feeding and medication logs
You can sell these on your own site, Etsy, or Gumroad—or even bundle them with your services.
5. Memberships or Subscription Products
One of the most scalable ways to offer ongoing value and create recurring revenue.
For Pet Owners:
- Monthly Q&A support groups
- New content each month on managing chronic conditions
- Exclusive access to video tutorials
Example: The Onlinepethealth membership gives professionals access to ongoing training so they can stay confident, competent, and current in their rehab skills.
7. Webinars & Mini-Trainings
These can be free lead magnets or paid offers. Record them once, and they can sell over and over again.
Topic ideas:
- "Understanding Arthritis in Pets" (for owners)
- "Marketing 101 for Vet Rehabbers" (for pros)
- "How to Help Your Paralyzed Pet at Home"
So… Where Should You Start?
Start with what you know and who you want to help—pet owners or professionals. I always recommend choosing just one audience to start. Trying to serve both at once will dilute your message and slow you down.
Think about the questions you get asked all the time—the ones you could answer in your sleep. That’s gold. Turn it into a digital product.
You don’t need a big following or a fancy website to start—just your knowledge and a willingness to try something new.
RESOURCES TO HELP YOU GET STARTED:
📘 88 Digital Product Ideas for Veterinary Professionals
I go deep here, giving you inspiration for tons of different niches.
🎯 Digital Product Kickstarter Kit
A 31-day, step-by-step guide to help you create and launch your first digital product with confidence.
🛠️ Not ready to create your own?
No problem—I’ve already made some for you! Check out my Private Label Rights (PLR) PDFs. Edit them, rebrand them, and sell them as your own.